Identity Match

‘Identity Match’ is a game where you have to group match people from different cultured backgrounds together. Why do you think they match ?

Do they belong to a certain culture, do they have the same faith, do they like rock music ? Can you see that by the way they dress of by the color if their skin ? The game makes people aware that they tend to categorize people by the way they look.

This installation was developed for the ‘Think outside your INBOX’ exhibition by the Critical Mass foundation.
A smaller version of the installation is used in workshops at secondary schools throughout Holland.

Part of the installation is a CMS system to simplify the modification of the content ( pictures, text ). Content can be changed easily by the volunteers who give the workshops at schools.